Bringing Colleges Value
Rewarding Their Loyalty

College & University Rewards Program

Enroll Now

Qualifying product lists are available via the link below or from the individual sponsor pages. Look for updated products, point levels and new sponsor manufacturers this coming January 1st!

All Qualifying Products

THANKS FOR STOPPING TO SEE US!

Program Year 2026 is in full swing - purchase eligible products from our sponsors and earn points to send you and your teams to the spring conference series shows in Philadelphia and Los Angeles, as well as the National Showcase in New Orleans next July.

Get Enrolled And Start Earning Points

Enroll in the Value Plus Program today! Membership is completely free with no contractual obligations. You'll have the opportunity to earn complimentary travel and conference registration for both NACUFS® Spring and National Conferences, educational courses and seminars. Simply accumulate points with every case you purchase from our list of Value Plus-qualified products throughout the program year.

Use your points to cover conference registration, airfare, hotel accommodations, train tickets, or car mileage for yourself and your team when attending NACUFS® conferences. Once you've completed enrollment, you'll receive a user ID and password to submit purchases and monitor your points balance online.

Enroll Now

Only self-operated colleges and universities that are members of NACUFS qualify for the Value Plus program. Contract-managed colleges and universities are not eligible.

Why Manufacturers Love the Program

What is Value Plus?

Now in its 39th year, Value Plus is the longest running Self-Operated college and university loyalty or “frequent buyer” program. This category exclusive, multi-manufacturer program delivers loyalty and operator retention.

Why Partner With The Value Plus Program?

The Value Plus Program delivers comprehensive college purchasing data, tracking case growth at the SKU level through online reporting and detailed push reports. It enhances sales and broker efforts by working collaboratively to secure business opportunities. Manufacturers can strengthen brand awareness and expand market share through the program. It promotes product trial and sampling while providing incentives for participation. Additionally, the program increases negotiating power with distributors. Colleges and Universities ask their DSRs for Value Plus manufacturers by name.

How do we get started?

Contact Value Plus to learn how to become part of the Category Exclusive, Longest Running Loyalty Program for Self-Operated colleges and universities!

Why Colleges Love Us

What is Value Plus?

Value Plus is a "frequent buyer" loyalty program by which self-operated colleges and universities earn points for purchasing sponsor manufacturers' products and then redeem the points earned to participate in NACUFS® initiatives. Value Plus is currently home to and committed to bringing your most preferred manufacturers, brands and products into the program.

Why Should We Join The Value Plus Program?

Colleges and Universities earn points for every program case purchased, and those points translate directly into dollars. C&Us can use those dollars to attend NACUFS® National and Spring conferences, as well as continuing education sessions including online learning, symposiums, virtual town halls, webinars, and workshops. Joining the program is 100% free for Colleges and Universities. We don't require contracts or exclusive partnerships—we encourage you to maximize your purchasing power. Most importantly, we don't sell your data. To anyone. Ever.

How Do We Earn Points?

Simply send us your distributor proofs of purchase via email, our website upload tool, or let us set up a direct-from-distributor information feed. Points are earned during our eligible program year (January 1 - December 31). Qualifying product lists will be available soon!